by aatish j patel

1) Growth Hacks

• Create content that converts: Let's cook up compelling content – blog posts, infographics, sick videos – that break down web3 mysteries (dApps, staking, the whole DeFi jargon). Plus, show how Leap makes navigating this area a breeze. Don't forget to target your message on platforms like Twitter, Discord, and Telegram, speaking directly to the interests of DeFi degens and NFT fanatics.
• Building a Buzzing Community: Let's be the life of the party on social media, engaging with users, answering their questions, and jumping into hot web3 discussions. We can also host epic online events (AMAs, webinars) with industry leaders to educate and excite folks about Leap's features. I would give bonus points for building an ambassador program – recruiting passionate Leapers (giving them Brand Ambassador ) to spread the word through their networks.
• Referral Engine: We can offer sweet rewards to both existing Leapers and their friends who sign up and become active. This way, everyone benefits and the Leap fam grows at a high growth rate. Plus, we can track which channels (social media, influencer collabs) are generating the most successful referrals, so we know where to double down.
• App Store Optimization: We gotta make sure Leap is shining bright in the app stores. This means optimizing our app listing with the right keywords so everyone searching for a killer web3 wallet finds us first. Don't forget to encourage user reviews – positive ones are gold for boosting downloads (as it builds social proof)

2) Metric tracking

For each of these growth channels, we need to keep a pulse on their performance. Here's how we'll measure our victories:

• Content Marketing: Daily – website traffic (new and returning visitors), how long they stick around, and bounce rate (people leaving after one page). Weekly – engagement on social media posts (likes, shares, comments), video views, and form submissions (newsletter signups etc.). Monthly – leads generated from content and user acquisition from content referrals.
• Community Building: Daily – active users on social media, follower growth, and the vibe of the conversation (positive or negative mentions). Weekly – event attendance and how engaged people were (questions, discussions). Monthly – ambassador program growth and referrals generated.
• Referral Program: Daily – number of referrals and signups from referrals. Weekly – conversion rate (referrals to signups) and average reward earned per referral. Monthly – revenue generated from referred users (if applicable).
• App Store Optimization (ASO): Daily – app store ranking for relevant keywords and app downloads. Weekly – conversion rate (installs from app store views). Monthly – how many users keep coming back to the app (retention rate).
• Paid Advertising: Daily – impressions (ad views), clicks, and cost per click (CPC). Weekly – conversion rate (clicks to app downloads) and cost per acquisition (CPA). Monthly – how much bang we're getting for our buck (Return on Investment for advertising campaigns).

Tools:

We'll use awesome tools like Google Analytics for website traffic, social media platform analytics for engagement metrics, (Instagram Analytics, Tiktok, Twitter analytics so on) and app analytics platforms for app store data. Then, we can bring all this data together using Google Data Studio or an internal CRM system to create killer dashboards with charts and graphs to make aggregated tracking easier.

3.) User Journey Analysis

Disclaimer: Due to time constraints, a heatmap would not be viable to measure user journeys.